Your ability to answer this question will determine in large part how successful you will be. Maybe you run a high quality program, but unless parents know about you, you may struggle to succeed.
First Children's Finance, a non-profit agency in Minneapolis, Minnesota has posted a number of marketing tools on its website that you can download to help you promote your program. They include:
* Promoting the Benefits of Your Child Care Program: a worksheet to help you identify the benefits of your program.
* Marketing Assessment Checklist: a checklist that identifies over 30 marketing tactics to help direct your marketing efforts.
* Who Are My Toughest Competitors?: a worksheet to help you compare your program.
The First Children's Finance website also contains a number of additional marketing resources. Their Business Resource Center for Family Providers offers tools and resources on Recordkeeping and Taxes, Contracts & Policies, Legal & Insurance, Money Management, and How to Start. I wrote a number of these tools and resources.
FCF is a non-profit organization providing financial and business-development assistance to high-quality child care businesses (homes and centers) sering low-and moderate-income families. They offer low-interest child care loans and business consulting services in Minnesota, Iowa, Michigan, and North and South Dakota. For further information about their loan program, call 612-279-6515.
For many years I served on the board of FCF.
Image credit: www.firstchildrensfinance.org
For more information about marketing, see my book Family Child Care Marketing Guide.