Marketing on the Internet
Post current/future openings
Describe what children are learning/activities to the parents
Can create a secure page just for parents
Privacy issues: posting of photos/names of children
Beware of posting your own photos/negative comments/bias
Add “Find us on Facebook” to your email address, print materials
Shutterfly.com: To post pictures for parents
Create your own website:
Craigslist: look for parents advertising, list your business free Child Care Forums
Marketing ideas:
Online classified ads
Google “parent looking for child care in…”
YouTube – some providers doing short commercials
Use of email – parent reminders, forward articles, send blind copies so other parents don’t see email addresses, put openings on tag line
Tom Copeland -‐ www.tomcopelandblog.com