A new child care center just opened in your neighborhood. It offers care for a hundred children (toddlers through school-age) and has a well-equipped playground, a van to transport children, and sparkling classrooms with bright furniture and plenty of toys.
You start to feel desperate, wondering if you’ll ever be able to fill your two openings. “How can I compete?” you ask yourself.
In some ways child care centers have an advantage over family child care. They are easier to find, they have a full staff, their buildings are easily accessible to the public, and they can spend money on advertising.
Some parents are afraid to use family child care providers because providers are along in their home, and parents worry about what goes on behind closed doors.
For these reasons, providers need to work hard to counteract parents’ fears. Here are some suggestions for how to compete:
Childcareinfo.com is a community for family child care providers and parents that offers a wide variety of resources including recipes, a blog, and a newsletter. It serves as a clearinghouse for many online resources (children's activities, training opportunities, equipment, and more).
Childcareinfo.com was created by Minute Menu to offer free assistance that will help the family child care community grow.
Tom Copeland - www.tomcopelandblog.com
Image credit: berkeley.tlechildcare.com
For more information about promoting your program, see my book Family Child Care Marketing Guide.